What you say!!! Recruiting obviously belongs to the Human Resource
function. Maybe, maybe not.
There may be benefits to moving the staffing function from
HR to Marketing. Although this idea may not be appropriate for all organizations,
it might be beneficial for a consumer based business that recruits from people
who are potential customers.
If the business wants to expand its brand and become more integrated
with its clientele, why not integrate the marketing of the product together
with the marketing of the firm? Anyone who has recruited will tell you that it
is a sales activity. Not only is a recruiter trying to sell the prospect on the
opportunity but the company is being sold to the candidate.
Imagine the benefits and the value proposition that could be gained
by this approach. Now, if I could only find a buyer who I can sell this idea
to. Oh, I forgot! I am in HR not sales, pity...
What do you think?
By Michael L. Salisbury www.hralliance.biz
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