Monday, January 20, 2014

Chief Talent Officer…A new title and a clear mission for HR


Does your company seek high-performing talent or does it settle for people to fill vacancies?

Does the organization set objective performance measures for employees or does the firm demand that you conduct arduous and ineffective performance reviews that focus on behavior? How about the organization’s contractors, consultants and temporary staff? Is their performance measured? Does your firm even assess a candidate’s ability to perform before they are hired? Does the enterprise use a benchmark as a standard for evaluating performance levels? And most important, does the organization measure and reward people based on their individual performance or the contribution of the team they are a part of?

My guess is that you firm does not do most of these things right and it won’t, if it continues to operate as it always has.

Why not?

Because you have a Human Resource person in charge of “people management” or “talent management” and they do not know how to take responsibility for increasing the value of the human capital that your firm has invested in.

Try This

Try posting a job on a job board.  You’ll receive resume upon resume that demonstrates that tasks and activities the individual has performed and was responsible for. You will not discover how they contributed to their employers in a meaningful way that impacted the success of the business.

The Quarterback

Imagine if an NFL quarterback’s resume stated something like:

“Assigned responsibility for the quarterback position where I called out and executed plays under senior management’s direction. Practiced regularly and exercised vigorously to prepare for the weekly game. Worked well with fellow teammates and cheerleaders.”

Would we know more about the quarterback’s accomplishments and potential value if he communicated in this manner?

“As the quarterback, I led my team to four playoff appearances in five seasons and two championship wins in five seasons.  No other quarterback in the league led their team to more than two playoff appearances during this same time period.”

Accomplishments, Contributions and Value

Seldom will you receive a resume that demonstrates accomplishments, contributions and value.  Why?  Because employers do not communicate that they need high-performing people who make contributions and create value.

Do you think it would be better if we expected business professionals to communicate their worth in terms of accomplishments, contributions and the value the can add to the business?

A Strategic Solution

We propose a solution where a “Chief Talent Officer (CTO), is on par with other executives such as the CFO and the CIO. Under this arrangement the CTO is held responsible for the company’s ability to retain, attract and benefit from the human capital that contributes to the organization’s goals and objectives.

Human Capital includes; employees, consultants, contractors, temporary staff and even the people that represent the myriad of vendors employed by the company.  Human Capital includes all of the staff that the company pays compensation to.

CTO Responsibilities

  • The CTO should be responsible for establishing benchmarks, metrics, objectives and reporting mechanisms that reinforce the company’s commitment to talent development and performance.
  • The CTO should be responsible for moving the company from filling vacancies to creating an environment that fosters high-performing teams.
  • The CTO should be well-connected for networking purposes.  They should proactively screen and build relationships with industry-leading sources of talent and encourage all of the firm’s vendors to share in these sources of talent. This includes working with recruiters when the company needs to tap into professional networks that only highly qualified recruiters possess. 
  • The CTO should be responsible for establishing performance metrics to measure and reward team performance.
  • The CTO should foster coaching, education and professional development. As the capabilities of the staff improve, the abilities of the team expand; the performance of the company can be expected to grow.

What are your thoughts or contributions to this discussion?

Mike Salisbury is the Principal of Human Resource Alliance, which delivers human capital management services and solutions to growing organizations.  Mike is an MBA graduate from California State University and he has a BA in Business Administration from Loyola University of Los Angeles.  Mike’s background includes responsibility for all areas of Human Resources. He has a solid record of streamlining processes and contributing to clients by delivering both measurable and valuable results.

Jeff Snyder is the President of J.A. Snyder & Associates, Inc.  Jeff has recruited technology professionals since 1990.  Jeff holds a BA in Business Administration from the University of Kentucky.  Jeff is certified as an EQi-2.0 Emotional Intelligence Performance Coach and an EQ360 Emotional Intelligence Performance Coach through Multi Health Systems, Inc.  He is a Certified Mastermind Executive Coach from Executive Coaching University and a Stakeholder Centered Coach through The Marshall Goldsmith Group.