Monday, May 13, 2013

Why your firm may have trouble attracting or keeping talent


There is a war on over human talent but you would not know it if you spoke to most executives. With unemployment hovering just above 7% there should be plenty of people to choose from, just happy to have a job.  Wait a minute, isn’t that what they said when unemployment was nearly 12%? So the number of people out of work and seeking jobs has dropped 40% and still it should be no problem to find good people. Just run an ad on Craig ‘s List and the resumes will pour in.

 

This may be true, but the avalanche of resumes won’t represent the quality or level of employees that you’re looking for. Oh, by the way, it gets worse. The ugly truth is that most organizations have no idea how to even identify quality personnel. Don’t believe me, keep reading.

 

To begin with, does your firm even know what a quality applicant would look like? Sure you may have a job description and you may have even put together a list of qualifications but does this information lead you to a highly qualified candidate. I doubt it. In fact, I can guarantee that your firm has done absolutely nothing to correlate and validate any of these qualifications to high potential hires. Heck, I would be shocked if the contents of your performance review assessments reflected even half of these qualifications.  Try to keep up with me. If the competencies required for the position are not reflected in your performance review criteria, then how meaningful can they be?

 

However, I will pick an easy illustration such as, good communication skills. Maybe, just maybe, this is one of the few mandated new hire capabilities that is also assessed during the employee’s annual evaluation. But how do you know if the person has good communication skills? Why does this matter for this particular job? How do you evaluate candidates for this competency and what is the relationship between your assessment of the individual when hired and now during their performance review?

 

I bet you cannot even recall how you evaluated them as a candidate. Even if you can, I suspect, their on the job communication performance is different than what you expected.  And if there is a difference between your ability to accurately evaluate a person’s basic communication skills, what other costly mistakes and misjudgments have you made about the candidates you interviewed?  

 

If the people you employ are performing less than you expected, are you beginning to wonder what happened to the people you hired?  Maybe you should wonder what you are doing wrong because you’re the one making the purchasing decisions, you are making the offer, your the one deciding who is best qualified, or are you?

 

Chances are both you and your organization are not qualified to hire or keep top talent. So you get what you deserve. Why do I say this, how presumptuous of me, what evidence do I have to offer, explain yourself you say…… That is just what I am about to do.

 

We have hinted that you cannot even describe or recognize what top talent looks like. Now, we request that you take another look at the job description, the basis for the job postings used to attract candidates. How much are the posting about the work to be done, verses what the new hire will gain from assuming the assignment. If you’re trying to attract quality people why not place a quality posting? List what makes your company the employer of choice, what is in it for them, why your organization, this assignment and the career opportunities associated with the job opening reflect the best career move for potential candidates. Evaluate the firm’s qualifications as an employer, both the good and the not so good. Make sure your job posting communicates the true competitive advantages your enterprise has to offer to top candidates.

 

Now that you have revamped your job postings and the organization is beginning to attract top talent what is it like to be an applicant for a job at your place of business? If you’re like most enterprises, you treat job seekers like homeless people lined up for a soup kitchen hand out. They wait in line for an opportunity and you feel their lucky to be considered.

 

What about the ones who make it past the initial resume screening process? Are you going to have someone in HR arranging a telephone interview? How exciting and rewarding for the outstanding applicant. They get to speak to someone who has only a glimmer of what the job entails, no idea what success in the assignment looks like, and is ignorant of the value there would be for them to join the firm.

 

Now the hard part begins. HR discovers an outstanding candidate who has taken the bait. So they contact the hiring manger to arrange an interview. The hiring manager, when they submitted the job requisition emphasized how urgent it was to fill the position. Therefore, the recruiter is excited to call and inform the hiring manager that a highly qualified prospect is ready to meet with them.

 

Unfortunately, for everyone involved, the hiring manager has suddenly become distracted by another urgent business demand and cannot meet with the applicant until possibly sometime in the future. Additionally, needs have changed and the job requirements are now altered so the recruiting profile needs to be adjusted. What do you communicate to the previously considered outstanding candidate? If they are lucky, your HR department sends them a “Dear John” post card. Something the former candidate will enjoy sharing with other outstanding performers within their professional and personal network.

 

Finally, in spite of all the difficulties, a series of face to face interviews is scheduled.  Of course there is no interview plan except maybe a schedule identifying when each person is going to speak to the candidate. Unfortunately, there has been no effort to convene the interview panel in advance to discuss the assignment, the qualifications, the questions that each will ask, or how the interviewers will compare notes on their impressions of the applicant.

 

However, it does not matter since almost everyone likes the candidate. The lone objection appears to be based on the fact that the candidate was not able to answer some silly question about the competitive landscape and they could not remember their previous supervisor’s name. Funny, because none of the references supplied by the candidate, appear to be former bosses. No matter, it is important to fill the position soon and besides the candidate did seem to know a lot about their prospective employer and they came across as such a nice person. The kind everyone should enjoy working with. Well that wraps up the new hire assessment process. Next, the offer and acceptance.

 

Now the fun part. Unknown to the HR department, the candidate mentioned a desire to earn somewhere in the range between x and y dollars with one of the interviewers.  Despite what was said, the response the candidate heard was that that they could earn up to y dollars. Therefore, when an offer of x dollars was presented, the candidate pointed out that they were led to believe that the salary would be y dollars. And furthermore, they are being reasonable because they were expecting an increase for the good work they were doing at their current employer. So, under the circumstances, the demand for y dollars was fair. Of course the truth was they had been let go by their previous employer. However since the candidate was collecting a severance allowance they felt that they were on the former employer’s payroll, which is the same as being employed, isn’t it?

 

So you tell me, did the firm hire a high potential employee? Did the firm do a good job of investing in the recruiting process? Does this case study seem oddly familiar? If so, what should be done at your company to ensure that high quality personnel are hired, or does it really matter?

 

Wait, were not done. We have not even covered the on-barding process. However, my phone is ringing, so I have to go. It’s that pesky supervisor calling me again to help him fire someone who is not going to pass the probationary period and he wants to replace them with someone who can do the work. And the beat goes on….
 
From: Michael L. Salisbury at